River Parishes Tourist Commission Launches New Promotional Name “Louisiana’s River Parishes”

River Parishes Tourist Commission Launches New Promotional Name “Louisiana’s River Parishes”

by Andre

LAPLACE – On Thursday, June 18, 2020, the River Parishes Tourist Commission (RPTC) unveiled its new promotional name, “Louisiana’s River Parishes.” Louisiana’s River Parishes encompasses the complete story of the River Region.

 

“For nearly twenty years, our brand brought millions of visitors but turned away others,” said Buddy Boe, Executive Director of RPTC. “Two years ago, we began a journey to expand our narrative, diversify our message, and engage with new stakeholders. We recognized that our destination had so many unique experiences that a brand centered around one category of attractions no longer represented us. Today, we have a promotional name that captures the essence of our rich history, people, and food that you can only find in Louisiana’s River Parishes.”

 

In 2018, the RPTC began intensive research and analysis into the promotional name of the organization. It started with the removal of the house from the New Orleans Plantation Country logo. In 2019, the board funded a strategic plan, brand analysis, and increased grants to local organizations and made way for new initiatives to be launched in 2020, including a new promotional name. This year, despite a sixty percent decline in revenue, the Commission maintained the funding needed to complete the strategic plan, the brand journey and new initiatives.  The new name unveiling was set for the end of 2020, but the organization felt it was imperative to move in a new direction.

 

“There are moments in history that move us. So, we’re moving ahead,” Boe added.

 

Whether it’s exploring one of the rarest varieties of tobacco, cruising the Manchac Greenway on a one-of-a-kind swamp tour, sitting under a 300-year-old cypress tree at a plantation, or visiting the andouille and catfish capitals, the River Region has plenty to offer locals and visitors.  Under its new promotional name, RPTC will encapsulate all the various accounts of its people, attractions and history spanning centuries throughout Louisiana’s River Parishes, a place where history, adventure and flavor collide.

 

Additional initiatives launching later this year include the Andouille Trail, the 1811 Slave Revolt Trail, New Orleans Swamp Country and the Bonfire Country experiences. Louisiana’s River Parishes has attracted visitors from around the world for decades, and the RPTC will continue telling the story of the region through its new promotional name.

 

For more information about Louisiana’s River Parishes, please visit LARiverParishes.com.

 

Statement from Executive Director Buddy Boe (Click here)

Louisiana’s River Parishes Launch Video (View here)

 

About River Parishes Tourist Commission

The River Parishes Tourist Commission (RPTC) is the official destination and marketing organization and driving force for tourism in St. Charles, St. James and St. John the Baptist parishes. The organization offers assistance to visitors, advocates for its stakeholders, and stimulates the region’s economic growth.

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Discover Exciting Ways to Explore

Make planning your next vacation to Louisiana's River Parishes easy. Use one of our trip itineraries to get started.

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New Orleans PLANTATIONS Country

Explore the 10 historic estates in the River Parishes of Louisiana and discover the stories rooted in their past.

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New Orleans SWAMP Country

Create memories learning the folklore of our swamps and viewing gators in their natural habitat.

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ANDOUILLE Trail

Andouille was created here, so get out and try the local smokehouses that each have their own version of the "best".

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OUTDOOR RECREATION

The region out here is perfect for outdoor enthusiasts to explore and find adventure.

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Lac Des Allmands

Famous for catfish, Lac Des Allemands is a haven for outdoor sportsmen.

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PERIQUE

Enjoyed around the world, Perique can only be grown and processed out here.

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CAJUN & CREOLE CUISINE

Cajun and Creole cuisine are as necessary to our culture as the people who make it.

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TRANSPORTATION

Tour buses, shuttles and local airports are all transportation options for the River Parishes.

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STAY OUT HERE

Louisiana's River Parishes offers a wide range of lodging options from rustic and quaint to upscale and luxurious.

STILL Have Questions? Drop us a line AND REQUEST A VISITORS GUIDE.