FOR IMMEDIATE RELEASE
Louisiana’s River Parishes Tourism Leader Earns Prestigious CDME Recertification, Strengthening Regional Leadership and Advocacy
(LaPlace, La.) – May 21, 2025 – Willma Harvey, Director of Sales and Business Development for the River Parishes Tourist Commission (RPTC), has been recertified as a Certified Destination Management Executive (CDME), the highest individual educational distinction in the tourism industry.
Harvey’s achievement underscores her leadership in driving tourism growth and economic development in St. Charles, St. John the Baptist, and St. James Parishes. Offered through Destinations International, the CDME program equips professionals with advanced tools to foster destination stewardship and sustainable tourism. It is considered the gold standard for destination organization professionals and is recognized across the globe for its rigorous curriculum and real-world application.
“This recertification reaffirms my passion for this region and the power of tourism to uplift communities,” said Harvey. “I’m honored to represent Louisiana’s River Parishes on a national stage while collaborating with partners to elevate our region’s visibility and create opportunities for residents and visitors.”
Harvey’s extensive industry credentials include certifications as a Tour Professional, Travel Industry Specialist, and Government Meeting Professional. She also holds leadership roles with the Destinations International Advocacy Committee and the National Tour Association DEI Advisory Group, among others.
“Willma’s dedication to professional excellence ensures Louisiana’s River Parishes remain a leader in tourism innovation,” said Denise Burrell, Executive Director of RPTC. “This achievement supports our mission to drive tourism forward while working hand-in-hand with our marketing partners, business community and local leaders.”
The River Parishes Tourist Commission promotes Louisiana’s River Parishes as a premier travel destination. Its mission is to stimulate economic growth by highlighting the region’s rich cultural, culinary, and outdoor offerings.
Camella Landry, Chair of the Board of Commissioners for RPTC added, “We are incredibly proud of Willma for this recertification. It reflects the caliber of leadership and expertise that continues to bring positive attention and investment to our Parishes.”
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About the River Parishes Tourist Commission
The River Parishes Tourist Commission (RPTC) is the official destination marketing organization for Louisiana’s River Parishes, which include St. Charles, St. John the Baptist, and St. James Parishes. RPTC promotes the region as a travel destination by highlighting its rich history, cultural heritage, outdoor adventures, and unique attractions. The commission works to attract visitors, support local businesses, and enhance the tourism industry’s impact on the community. For more information, visit www.lariverparishes.com.
Contacts:
Denise Burrell
Executive Director
River Parishes Tourist Commission
Willma Harvey, CDME
Director of Sales and Business Development
River Parishes Tourist Commission
